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The most powerful change agent for early-stage startups: your assumptions
Expedite and de-risk the build, measure, learn cycle
 • 
Barb Natali-Sherman
 and 
Maya Elise Joseph-Goteiner
We UXRs over index on craft and outputs
I'm guilty too, but if you want to increase your influence you need to shift your focus to build inclusive partnerships with stakeholders.
 • 
Maya Elise Joseph-Goteiner
You Can Copy your Product — But Should you Paste it into Other Markets?
Localization isn't a "nice to have," but is business critical when expanding to new markets.
 • 
Maya Elise Joseph-Goteiner
 and 
Ted McCarthy
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We UXRs over index on craft and outputs
 • Maya Elise Joseph-Goteiner
Don't Design for Everyone, Design for Niche.
 • Maya Elise Joseph-Goteiner
Till death do us pivot
 • Maya Elise Joseph-Goteiner
1
Stop Measuring Everything
 • Maya Elise Joseph-Goteiner
You Can Copy your Product — But Should you Paste it into Other Markets?
 • Maya Elise Joseph-Goteiner and Ted McCarthy
Your Story Isn't Static
 • Maya Elise Joseph-Goteiner
Don't Design for Everyone, Design for Niche.
Our mental model of "who" we build for isn't working. It's time to evolve.
 • 
Maya Elise Joseph-Goteiner
Your Story Isn't Static
Some careers are linear, but most people meander. When I interview candidates, my favorite question is "how did you find your way to research"?
 • 
Maya Elise Joseph-Goteiner
Stop Measuring Everything
We're addicted to data, but rarely derive insights or activate what we measure. Here are five recommendations based on my work with both early-stage…
 • 
Maya Elise Joseph-Goteiner
Till death do us pivot
From pre and post-mortems to futures and eulogies. We can do better.
 • 
Maya Elise Joseph-Goteiner
1
Nimble UX
Nimble UX
We're writing about how to flex traditional UX/R methods for 0-1 product development and close the Product Market Fit gap.
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