Archive - Nimble UX

You Can Copy your Product — But Should you Paste it into Other Markets?

Localization isn't a "nice to have," but is business critical when expanding to new markets.

Apr 24 •

Maya Elise Joseph-Goteiner

and

January 2024

Don't Design for Everyone, Design for Niche.

Our mental model of "who" we build for isn't working. It's time to evolve.

Jan 24 •

Maya Elise Joseph-Goteiner

October 2023

Your Story Isn't Static

Some careers are linear, but most people meander. When I interview candidates, my favorite question is "how did you find your way to research"?

Oct 26, 2023 •

Maya Elise Joseph-Goteiner

Stop Measuring Everything

We're addicted to data, but rarely derive insights or activate what we measure. Here are five recommendations based on my work with both early-stage…

Oct 10, 2023 •

Maya Elise Joseph-Goteiner

April 2023

Till death do us pivot

From pre and post-mortems to futures and eulogies. We can do better.

Apr 13, 2023 •

Maya Elise Joseph-Goteiner

March 2023

The most powerful change agent for early-stage startups: your assumptions

Expedite and de-risk the build, measure, learn cycle

Mar 1, 2023 •

Barb Natali-Sherman

and

Maya Elise Joseph-Goteiner

February 2023

We UXRs over index on craft and outputs

I'm guilty too, but if you want to increase your influence you need to shift your focus to build inclusive partnerships with stakeholders.

Feb 7, 2023 •

Maya Elise Joseph-Goteiner

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